IMVU Introduces Movie Series and Tab

Such an odd topic to see (in my opinion anyways). IMVU is introducing their own movie series called "Private". It's a 10 week web series about "Easton, an exclusive private boarding school in Connecticut, where having the brains and the money to get in doesn’t necessarily mean you have what it takes to survive…."

You can get a sneak peek of the casting call for this series . It's basically a preview to the actual series that includes interviews with the three finalists chosen to compete for the role of Kiran Hayes. It looks like you can earn 10 credits per episode you watch. Well golly gee.

It appears that in lieu of this new series, IMVU has given us a movie tab within the 2.0 client. This is great for the IMVU users who make their own videos. I know there are some people who make quite a few of them. The tab exists when you download 416.12. Here is a picture of the tab so far.
Is any this really neccesary for the client? In my opinion - no. Why can't we all just go to YouTube to watch these? I understand that the IMVU videos are at least related to our virtual world, but what on earth does this series about rich kids in Connecticut have to do with us? Oh IMVU, you never cease to amaze and confuse.